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Supporting publishers with innovative solutions
Get the most out of your work thanks to proven and effective content monetization tools
Our goal is to help each publisher monetize their web content. Thanks to innovative solutions and many years of experience, we provide the highest quality of services in increasing income from programmatic advertising. Hundreds of online content creators worldwide have trusted in our experience and progressive technology. Since our beginning in 2015, we continuously expand our knowledge and develop new skills to support generating profits from what you are best at.
What you can expect from us
We make every effort to adjust our services to the needs of all publishers entrusting us with their websites’ monetization. We offer you technology that used to be available only to a narrow group of the largest publishers.
Fast payment methods
We offer various payment methods (PayPal, Payoneer, TransferWise, or bank transfer) so that you can enjoy your earnings as soon as possible.
30-day billing period
You receive payment for the sale of ad inventory on your website no later than after 30 days, while the standard payment period remains 60 days.
Verified ad vendors
We enable the integration of leading SSPs from every region of the world, guaranteeing maximum filling of your ad space and favorable CPM rates.
GCPP and IAB certificates
We are a Google Certified Publishing Partner, and our IAB-certified products allow for the most effective monetization. As a reliable partner, we operate in accordance with applicable norms and standards.
Service start up to 48h
Thanks to the Plug and Play, we guarantee the launch of services on your website within a maximum of two business days.
Support in 16 languages
Our specialists speak 16 languages: English, Filipino, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Thai, Turkish, Ukrainian, and Vietnamese.
Find the best solutions
for your business
Benefit from expert knowledge
A reliable partner in business
We are among approx. 50 companies from around the world that belong to the Google Certified Publishing Partner program. It is a great honor to be recognized by Google as a trusted partner who provides the highest quality of services to publishers working with us.
We are also a member of IAB Poland, an organization associating online industry companies. Our product optAd360 CMP is on the TCF v2.0 Consent Management Platform Service list, which proves its compliance with the applicable guidelines and the IAB Europe certification.
Why us?
earned for our publishers in 2020
websites and mobile applications around the world
ad impressions per month
Comprehensive solutions and substantive support at every stage of cooperation.
Expert knowledge and practical solutions prepared by specialists with many years of experience in the programmatic industry.
optAd360 AI Engine ⎼ innovative technology supported by artificial intelligence.
Ad Operations tailored to your expectations along with cooperation based on respect and partnership.
Publisher, earn more!
Discover innovative monetization methods and reveal the potential of programmatic advertising
Proven solutions for maximum profits
We provide professional support and efficient monetization tools
for you to acquire optimal profits from your web content!
Video Content Monetization
Mobile App Monetization
Find the best solutions
for your business
Benefit from expert knowledge
What you can expect from us
We make every effort to adjust our services to the needs of all publishers entrusting us with their websites’ monetization. We offer you technology that used to be available only to a narrow group of the largest publishers.
Fast payment methods
30-day billing period
Verified ad vendors
GCPP and IAB certificates
Service start up to 48h
Support in 16 languages
Our products
Revenue Booster
Optimizes the website by analyzing its layout in search for places with increased user activity to insert extra ad units.
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Recovery Tool
Recovers and monetizes unsold ad impressions by locating and reselling them.
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optAd360 CMP
Manages website users’ consents to use their data in terms of targeted advertising.
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Ad Mapper
Automatically creates and displays a flexible ad layout individually adapted to the website.
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optAd360 AI Engine
One Tag Programmatic Solution
optAd360 AI Engine initiates products for website monetization and manages the process of selling advertising inventory.
Thanks to its features, the ad layout adapts to specific pages of the website, and ad units inside it are intelligently refreshed to obtain maximum revenue. You only need to insert a single tag in the section of your website for optAd360 AI Engine to optimize your ad space. This simple solution allows you to access innovative monetization methods that will increase profits by at least 30%.
It was created by experts for whom vehicles, sport, and technology are a true passion. Previously applied monetization services have not always been beneficial for WRC and the publisher wasn’t satisfied with the profits acquired from advertising efforts. The website needed solutions that could fully exploit its potential and bring additional income.
It is a source of information on various topics and events in eastern Poland. Apart from the wish to increase the website’s revenues, the publisher’s main problem was the complex management of numerous direct campaigns. He also needed access to financial statistics, to control his monetization process.
Ads density – the more, the better?
There is true potential in your ad space if you manage it smartly. Unfortunately, often publishers give in to the temptation of a simple idea – more ads bring more money. Well, it ain’t that simple. Many factors impact the efficiency of an ad layout, and thinking in terms of “more is better” is rather harmful.
First things first
Let’s start at the beginning – your current ad layout. Analyze it. Review arrangement of ad slots. Are they in the most viewable areas? Do they accompany your users on their way throughout a page? Of course, don’t rely on guessing! Go to your Google Ad Manager or AdSense and run a historical report on ad units performance. Investigate clicks, bounce rate, and most importantly, their viewability (%). The last one is essential since it’ll tell you if your ads are actually seen between content.
Now, once you look closely into data, you can consider changes to your ad layout. Again, don’t guess what shifts will do the work. It’s the 21st century, and there is more than enough research on capturing users’ attention. Some website areas have proven to catch an eye while scrolling down the content – like a right rather than left or above the fold area. Did you take that into account so far? You can learn more about such nuances of attention catching in our article about websites’ areas of best potential.
The more, the better?
Make users choose you
The ocean of content gives people almost boundless possibilities to choose websites they decide to visit, and most importantly, come back to. Besides the quality of your content, it’s also ads that make them consider whether your page is worth their time or not. A quick example – a user lead to your article from Facebook is interested in a follow-up on a post that picked up their interest. If the viewed page is flooded with ads and they can’t pinpoint the content they were looking for, they exit the website just as fast as they got there. The same goes for search traffic. When looking for answers (and that’s how most of us use search engines), no one feels like wasting time fishing for information drowned between ads. How to know if that’s the case? Look at the bounce rate for particular pages. It’ll tell you how fast people are running away, thus how unpleasant their experience is. And then change that. According to the Better Ads Experience Program, higher than 30% ad density brings negative results that harm your relations with both users and advertisers. Remember, ads are only the addition to content, not the other way around!
source: https://giphy.com/
To summarize, too many ads bring consequences. Trust me, though tempting, it’s not worth the risk. It’s the users’ reactions you should focus on to profit. Explore their habits and responses, meet them on their terms and respect their time. If they feel welcome and taken care of not only with content but with the whole website visit experience, they’ll come back.
If there is a will, there is a way
source: https://giphy.com/
If data analysis isn’t your strong suit and the slalom between good and bad practices overwhelms you, there is a remedy. With today’s technology, designated tools are providing just what you need. optAd360 AI Engine technology allows solutions such as Revenue Booster, which uses machine learning to explore your website and makes the best out of its ad space while considering all the aspects. You don’t have to lift a finger! AI Engine adjusts the number of ads to the website template and its users, allowing for efficient traffic monetization while maintaining the comfort of receiving content. Let experts take over, sit back and focus on what you do best – create quality content.
Ads by optad360 что это
Do you need an ads.txt when adding ads to your mobile application? Learn about the app-ads.txt file intended for those monetizing their apps.
Have you come across the term «header bidding» but aren’t sure what’s hidden behind it? Do you want to know who that method’s for? Read this article to find out!
Which parts of your website or blog are most likely to catch users’ attention? And, what’s more important, how can you benefit from that knowledge to ensure the biggest profits from ad monetization? Find out here!
Trends rule the world, that’s clear. But how do those influence the web publishing business? Let’s look into how you could use trends to your advantage.
Find the best solutions
for your business
Benefit from expert knowledge
Registration to the optAd360 network
Increase your website’s revenue!
Join satisfied publishers who, thanks to the optimization of their advertising space
with our technology, started to generate greater profits.
Braci Gierymskich 76 Street,
51-640 Wroclaw, Poland
Braci Gierymskich 76 Street,
51-640 Wroclaw, Poland
Copyright © 2021 optAd360™
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Profitable ad layout – how is it done?
Searching for the most profitable ad layout has been the eternal mission of every publisher monetizing with ads. No surprise, because ads don’t make money just like that. They have to be arranged in a way that meets your website visitors’ needs, expectations, and habits. Otherwise, they won’t focus enough attention to reach targeted audiences, hence to make money. And where’s the fun in that? But finding the right composition takes a lot of time and practice, which are not always easy to come by.
What’s behind efficient ads
What your website’s visitors see as ads hides a ton of data analysis and planning. Although it might seem that the right areas for advertising are easy to spot, it’s not that simple. It’s not just the matter of filling available whitespace nor choosing eye-catching formats. A profitable ad layout takes a lot of optimization regarding both your website and its users.
Over the years, users developed some habits and patterns when surfing the web. Identifying and understanding those is the key to effective ad arrangement. Why? Because only then do ads serve their purpose to catch attention. Our eyes tend to focus on some parts of the screen more than others. While scrolling through pages, people search for demanded information or content with quick glimpses to pinpoint what they’re looking for. Many studies prove that people will often consume its content in the common F-pattern when visiting a website. It means that the horizontal part of the page gets our full attention, while what’s lower on the page focuses less and less attention. Of course, there are more of these fundamental users’ eye-catching concepts to follow. So as you see, there are multiple angles you should consider to put yourself in the user’s shoes, but the real deal is to consider both various and right aspects.
Technology at your service
It might seem obvious, I know, but the struggle begins when it comes to choosing the right users’ habits. First of all, you need to get to know your website’s visitors, which takes a lot of work and time. Secondly, to stay up to date, you should continuously analyze users’ behaviors to see what changes occur and how to respond to such. The thing is, when you run a business, there is never enough time, and such demanding processes of analysis can be a nightmare. But guess what, it’s the 21st century, and technology answers pretty much all of our problems these days. So, you don’t have to worry anymore about whether people read your web pages horizontally or vertically because that’s what technology is for. There are tools designed to identify individual features of your website and its recipients and tailor solutions most efficiently just for you.
source: https://giphy.com
Pure profits
Entrusting in progress can make your life much easier. Why is it worth it? Because, with all the elements that make up AI Engine solutions, your website advertising potential is used optimally. You don’t have to worry if the formats are attractive, if the sizes are suitable or whether your site’s above the fold is genuinely exploited. In other words, your ad layout will make the best out of your users’ attention. And that, of course, reflects on ad revenue, which should convince you best.